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Visual identities of film festivals
Terekhova, Margarita ; Bubeníček, Jan (advisor) ; Phung, Hyu Nghia (referee)
This bachelor's thesis aims to present film festivals taking place in the Czech Republic, as well as to take a closer look at their visual identity during the last 3 up to 5 years. I would like to create an extensive overview of the graphic and audiovisual creations of each event, but also to understand, how they have been made and what graphic elements, techniques and composition rules have been used. This work is also intended to use gathered information in order to to create a new unified visual identity of Multifest - a short film festival featuring movies shot by multimedia students at the University of Economics in Prague. In the theoretical part of the thesis I elaborate the basic theme-related terms, and explain why visual identity is that important nowadays. I also offer a historical overview of the Czech movie and festival posters. In the analytical part I explore the visual identities of film festivals currently taking place in the Czech Republic. I focus on the local student film festivals. Descriptions involving visual materials are to create a brief outline of the evolution and main trends of graphic design in the field. The practical part focuses on creating a new unified visual identity for the Multifest Festival. This part extensively describes the particular workflow steps in creating the new identity, from setting the goals via target groups research and drafting, to final creation of the necessary graphic and audio materials.
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The Czech movie poster of the sixtieth and its changes
FRÝBOVÁ, Josefína
Movie posters and their cultural context are the subjects of this thesis. It defines the poster production and outlines the origins of film poster creation. It also shows the place of movie posters in the era of 60's of last century and it's certain inspirations, also reasons for the rise of author's conception of film posters. The second part of thesis is dedicated to 3 certain artists and their specific contribution to this phenomenon.
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Usage of portrait in poster creation
KAČO, Jiří
Annotation Usage of portrait in poster creation The thesis includes two main parts, practical part and desk study. Practical part include set of posters, where is portrait use as a main motive. This portraits are make in graphics in combination with hand make refinishing. Practical part is oriented on movie poster. Desk study treat about portrait in his historical evolution and about poster as genre of applied graphic art. Chaps of portraits are situated in part of development art culture in his changing forms. Chaps on desk study ensued historical evolution of posters. This evolution is specialized on Czech poster and on his status in advertisement promotion, that include zone of development Czech movie poster. Into thesis will be attached posters projects.
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